About Contona

The story behind Contona

The AI engine behind Reflective Commerce, giving every ecommerce brand the creative power of a full studio at the speed of a button click.

01The problem we sawWe've spent years inside ecommerce, running brands and agencies. Every team had the same problem. Plenty of ideas. No way to get them live.
02The gap we filledGenerative AI had arrived, but it was built for designers and developers, not merchants and marketers. The tools needed prompt engineering, creative expertise and hours of iteration to get anything close to on-brand.
03The resultContona makes on-brand imagery, video and personalised shopping from the products you already have. No prompts, no reshoots, no waiting.
Our mission

Speed without compromise. Identity without a studio. Conversion without the cost.

That's Reflective Commerce. The store reflects the shopper: the ad they clicked, the product on them, the email that brings them back.

Our impact

Results from day one.

Trusted by brands across fashion, sport, furniture, jewellery and outdoor retail.

90%Cost reductionIn asset creation costs. Brands replace expensive studio shoots with on-demand, on-brand AI imagery at a fraction of the price.
3%Conversion upliftAcross brands using the full suite: product visualisation, Virtual Try-On and personalised experiences working together.
500%Campaign performanceBrands move from concept to live campaign in hours, not weeks, and react to seasonal moments as they happen.
9xROASFor brands using Virtual Try-On, driven by higher shopper confidence, lower returns and stronger cross-selling.
58%More time on siteHome and lifestyle brands using the Room Visualiser see shoppers browse and engage for significantly longer.
80%Productivity gainMarketing teams produce more campaigns, variations and formats than ever, with no increase in headcount.
The team

Built by people who’ve been there.

We’re founders and growth experts united by one belief: the tools powering the world’s biggest brands should be available to every brand. We come from ecommerce, we understand the pressure retailers are under, and we’re customer-obsessed about making their lives easier.

Tom JefferyCo-Founder
Matt BurtonCo-Founder
Sarah SprattCustomer Success
Claudiu BardanDeveloper Lead
Sarah FoxMarketing Lead
We’re hiring

Help shape the future of ecommerce.

We’re growing fast, and we hire deliberately and for the long term. If you want your work to matter and to help change static ecommerce, we’d love to hear from you.

Share your CV: enquiries@contona.ai →
Software DeveloperApply →Customer Success ExecutiveApply →Sales Development ExecutiveApply →Account ExecutiveApply →
Ready when you are

You've probably already got something in mind.

Might as well make it.

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