Contona Academy

Changelog

What's new at Contona?

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Enhancement

Choose exactly which attributes sync to Klaviyo

Send the shopper data you want to Klaviyo profiles, and nothing you don’t.


You can now pick which of the 56 attributes captured by Virtual Try On and Room Visualiser are sent to Klaviyo profiles.

  • Search attributes by name
  • Select or clear attributes per tool
  • See how many attributes are being sent at a glance

Find it under Integrations → Klaviyo → Sync profiles & attributes.

See Sync try-on data to Klaviyo for more information.

New

Product Adverts: UGC-style video with an avatar

Create influencer-style video ads for any product, without the influencer.


Product Adverts is now available in Contona Motion. Choose a product and an avatar, and Contona creates a UGC-style video showcasing it, ready for paid social.

Open it from Studio → Motion → Product Adverts.

See Introduction to Contona Studio for more information.

New

Win-back data on every Klaviyo profile

Email shoppers about the products they tried but didn’t buy.


Each Klaviyo profile now stores the shopper’s last 5 try-ons or room visualisations, including:

  • Product and link
  • The photo they uploaded and their result image
  • Whether they purchased

Use it to build win-back flows that show shoppers their own result. Hard to ignore.

Sessions without a captured email are skipped. Klaviyo needs an identifier.

Enhancement

Identify shoppers to your onsite Klaviyo

Link anonymous browsing to a Klaviyo profile the moment a shopper gives their email.


When a shopper enters their email in a Contona tool, we now pass it to the klaviyo.js already on your storefront. Klaviyo then links their anonymous session to their profile and backfills the onsite events it recorded beforehand.

Turn it on under Integrations → Klaviyo → Track events.

Off by default. Requires Klaviyo’s script on your site, and your consent copy should cover it. Klaviyo excludes source, UTM and referrer from the backfill.

New

Meet AI Playground

A chat-based creative sandbox for images and video.


AI Playground lets you generate images and videos by describing what you want, then iterate in plain language. Pull in products, AI Models and Scenes from your libraries as you go.

See What is AI Playground for more information.

Enhancement

Customise the Virtual Try On widget

Make the try-on button and widget look like they belong on your store.


You can now style the Virtual Try On button and widget to match your brand:

  • Colours and button text
  • Placement on the product page
  • Widget layout and branding

See How to Customize Virtual Try On for more information.

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